Pre-Owned The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two (Paperback) 0887306667 9780887306662
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About this item
- Title: The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
- Book Format: Paperback
- ISBN10: 0887306667
- EAN: 9780887306662
- Genre: BUSINESS & ECONOMICS / Marketing / Research
- Author: Ries, Al; Trout, Jack
- Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.
At a glance
- Genre
- Business & Investing
- Original languages
- English
- Age group
- Adult
- Book format
- Paperback
- Pages
- 160
- Publisher
- Harper Business
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Product details
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning --note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing , Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
- Title: The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
- Book Format: Paperback
- ISBN10: 0887306667
- EAN: 9780887306662
- Genre: BUSINESS & ECONOMICS / Marketing / Research
- Author: Ries, Al; Trout, Jack
- Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.
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What is Pre-Owned: Like New?
Appears new but has been read with very minimal signs of use. The cover has no visible wear. If applicable, the dust jacket is included for hard covers. Item has no missing or damaged pages, no creases or tears, and no markings such as underlining, highlighting or writing in margins. Used textbooks do not require the inclusion of supplemental materials.
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Language
english
Publisher
Harper Business
Book Format
Paperback
Original Languages
English
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