My 3 year old great granddaughter loves to brush her teeth because of the little pony on the box. She seems to love the taste of the toothpaste itself. The reason I haven't graduated her to a toothpaste with fluoride is she still tends to swallow some when she rinses her mouth. My dentists have told me the actual brushing is what cleans your teeth anyway, not the toothpaste. So, for safety sake this is what we choose for her, and it is working for us.