Pre-Owned Media Analysis Techniques (Commtext Series) (Paperback) 0803943628 9780803943629

In Media Analysis Techniques , the author offers clear, concise explanations of the four basic perspectives - Marxist, psychoanalytic, semiological and sociological - that can be usefully applied to the critical analysis of texts. Each approach is presented with enough detail to allow students to conduct their own analyses of various popular media and other texts (including literature, advertisements and political propaganda). Having covered these approaches, the author provides essays which demonstrate how the various perspectives might be applied to to the public arts. He examines Murder on the Orient Express, fashion and cosmetic advertising in Vogue, football, and all-news radio stations that use the techniques explained in the first part of the book. This successful book, originally published in 1982, reprinted eleven times and translated into Italian, has now been revised. New concepts have been added and discussions have been amplified. More than ever, the student interested in methodology will feel empowered by this book. CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover, dust jacket may not be included, minimal wear to binding, most of the pages undamaged(e.g., minimal creases or tears), highlighting / underlining acceptable on books as long as the text is readable and markings are not excessive, no missing pages. May be a former library book, with usual treatments(e.g., mylar covers, call stickers, stamps, card pockets, barcodes, or remainder marks). Extra components, such as CDs, DVDs, figurines, or access codes are not included. ISBN: 9780803943629 ISBN10: 0803943628 Contributors: Berger, Arthur A.,