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The Business Plan Workbook
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About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Paperback, Kogan Page, 2012, ISBN13 9780749464615, ISBN10 0749464615
Without a business plan, no bank, venture capital house, or corporate parent will consider finance for start-up, expansion or venture funding. "The Business Plan Workbook" is an essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Using successful real life business plans, this book brings together the process and procedures required to produce that persuasive business plan.
The step-by-step approach covers the key topics, including:
-validating a business idea
-practical ways to research a market
-developing a marketing strategy
-branding a business
-forecasting and decision-making techniques
-structuring, writing up and presenting a business plan
This seventh edition has updated information on competitive strategy, the Five Forces Theory of Industry Structure and other strategic options, such as cost leadership, focus and differentiation. New, high profile case studies include companies such as IKEA, Starbucks and LinkedIn and cover businesses at various stages in their development, making the book a great value for business professionals from any background.
|Number of Pages:||326|
|Number in Series:||1|
|Author:||Barrow, Colin , Brown, Robert , Barrow, Paul|
|Publisher:||Kogan Page Ltd|
|Publication Date:||May, 2012|
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