KNORR SAZON AJO Y CEBOLLA 18/16ct

The Knorr success story started not with soups or bouillons, as might be expected, but with chicory. In 1838 Carl Heinrich Knorr, who had already been selling food and spices from his general store for some time, opened his first factory in Heilbronn, Germany, dedicated to supplying chicory to the coffee market. Once roasted, chicory can be added to coffee during manufacture. A true entrepreneur, Carl was soon experimenting with methods of drying vegetables and spices in order to preserve both their nutritional content and their flavour. This culinary curiosity was to lead to the creation of the first Knorr dried soups, which saw their European debut in the 1870s. From then on, the brand expanded quickly, with canned soups introduced in 1882 and, in 1910, the launch of the Knorr bouillon cube. This was a milestone moment, as this small square of flavour would quickly become the brand’s trademark product and a bestseller across the decades.