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The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

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Hardcover, John Wiley & Sons Inc, 2010, ISBN13 9780470614150, ISBN10 0470614153

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Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Hardcover, John Wiley & Sons Inc, 2010, ISBN13 9780470614150, ISBN10 0470614153

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Hardcover, John Wiley & Sons Inc, 2010, ISBN13 9780470614150, ISBN10 0470614153

Proven strategies for harnessing the power of social media to drive social change

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States

"The Dragonfly Effect" shows that you don't need money or power to inspire seismic change.

Specifications

Number of Pages: 211
Original Languages: English
Author: Adler, Carlye ,  Smith, Andy ,  Aaker, Jennifer
Book Format: Hardcover
Publisher: John Wiley & Sons Inc
ISBN-13: 9780470614150
Assembled Product Dimensions (L x W x H): 5.75 x 8.50 x 1.00 Inches
ISBN-10: 0470614153
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