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12 Immutable Laws of High-Impact Messaging (Hardcover)

Walmart # 576880298
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Stories define our reality as human beings. The stories you tell-- as an individual, a business, an organization--will shape yours.

LEARN TO MOVE MARKETS

Whether you have a product to sell, a fundraising goal to reach, a political agenda to push--any change you'd like to make--crafting the right message, telling the right story, is how you effect the change you seek. In this book, you'll find the laws that govern the creation of impactful messaging. A framework, consumable in a single sitting, to act as a guiding light for the messages you'll create. Craft high-impact messages and you can shape culture, drive sales, incite movements--mold the world around you. Fail, and instead craft bland, apathetic messages, and you'll find yourself yet another voice, lost in the crowd. While there is no singular template for crafting a high impact message, there are laws that govern what works. If you're ready to spark your movement, sit down, dig in.

LET'S GO. BUSINESS/MARKETING-GENERAL THE 12

Specifications

Publisher
Harper Perennial
Book Format
Hardcover
Number of Pages
70
Author
Brendan Dell
ISBN-13
9780578210926
Publication Date
July, 2019
Assembled Product Dimensions (L x W x H)
9.00 x 6.00 x 1.50 Inches
ISBN-10
0578210924

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