The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

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About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

A step-by-step guide to creating an actionable marketing plan-fast
A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.
What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored.
The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy.
Filled with easy-to-follow advice for businesses large and small, "The Little Blue Book of Marketing" is a powerful tool in a small package.

Specifications

Number of Pages: 273
Number in Series: 1
Original Languages: English
Author: Lance, Steve ,  Kurnit, Paul
Publisher: Penguin Group USA
Publication Date: December, 2009
ISBN-13: 9781591843054
Assembled Product Dimensions (L x W x H): 5.50 x 7.25 x 1.25 Inches
ISBN-10: 1591843057
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