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About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Paperback, Independent Pub Group, 2009, ISBN13 9781741755992, ISBN10 1741755999
Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.
|Number of Pages:||366|
|Subject:||CONSUMER STUDIES , CONSUMER BEHAVIOR , ADVERTISING AND PUBLIC RELATIONS , ADVERTISING CAMPAIGNS|
|Publisher:||Independent Pub Group|
|Assembled Product Dimensions (L x W x H):||6.25 x 9.25 x 1.25 Inches|
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