Tobias Langner

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Product - Handbuch Techniken der Kommunikation - eBook
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Authors:
  • Tobias Langner
ISBN10:
3658046538
ISBN:
9783658046538
Der dritte Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit der wirkungsvollen Umsetzung von Kommunikation. Für Unternehmen wird es immer schwieriger, aus der Flut der werblichen
Product - Handbuch Strategische Kommunikation : Grundlagen - Innovative ANS�tze - Praktische Umsetzungen
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$168.99
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Format:
Hardcover
Authors:
  • Manfred Bruhn
  • Tobias Langner
  • Franz-Rudolf Esch
ISBN10:
3658047054
ISBN:
9783658047054
Hardcover, Springer Gabler, 2016, ISBN13 9783658047054, ISBN10 3658047054
Sold & Shipped by Speedy Hen LLC
Product - Advances in Advertising Research (Vol. III) - eBook
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Authors:
  • Tobias Langner
ISBN10:
383494291X
ISBN:
9783834942913
​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in
Product - Integriertes Branding : Baupläne Zur Gestaltung Erfolgreicher Marken
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$105.04
Sold & Shipped by Books Direct
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Authors:
  • Tobias Langner
ISBN10:
3824478145
ISBN:
9783824478149
Integriertes Branding: Bauplane zur Gestaltung erfolgreicher Marken (Marken- und Produktmanagement) (German Edition)
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Product - Legitimierungsprozess junger VC-finanzierter Unternehmen - eBook
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Authors:
  • Siegrun Brink
  • Tobias Langner
  • Werner Bönte
  • Michael J. Fallgatter
ISBN10:
3170270508
ISBN:
9783170270503
Junge Unternehmen werden als zentrale Initiatoren bei der Entwicklung bedeutender Innovationen und gesamtwirtschaftlicher Wachstumsimpulse betrachtet. Zugleich ist aber die
Product - Strategieprozesse an Universitäten - eBook
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Authors:
  • Tobias Langner
  • Werner Bönte
  • Anike von Gagern
  • Michael J. Fallgatter
ISBN10:
3170270400
ISBN:
9783170270404
Universitäten agieren auf zunehmend weltweiten Bildungsmärkten. Mit Strategien erarbeiten Universitäten Ansätze, um in wettbewerbsintensiveren Märkten erfolgreich zu sein. Nicht die Inhalte solcher
Product - Legitimierungsstrategien junger Unternehmen - eBook
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Authors:
  • Franziska Stelzer
  • Tobias Langner
  • Werner Bönte
  • Michael J. Fallgatter
ISBN10:
3170270427
ISBN:
9783170270428
Bedeutende Veränderungen in der Wirtschaft ergeben sich häufig durch Unternehmensgründungen. Etablierte Konkurrenten oder das institutionelle Umfeld insgesamt reagierten darauf meist mit Widerstand

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