Hermann Diller

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Product - Management Von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente
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  • Hermann Diller
  • Dominik Georgi
  • Karsten Hadwich
  • Author: Georgi, Dominik (EDT)/ Hadwich, Karsten (EDT)/ Diller, Hermann (CON)/ Meffert, Heribert (CON)/ Esch, Franz-Rudolf (CON)
  • Book Type: NF
  • Language: GERMAN
  • Product - Innovation und Marketing - eBook
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    • Hermann Diller
    • Richard Köhler
    • Rolf Weiber
    • Alexander Pohl
    Innovation und Marketing zählen zu den zentralen Herausforderungen für Unternehmen, durch die sie Differenzierung und Vorsprung im Wettbewerb erzielen können. Innovation ohne Marketing und Marketing
    Product - Strategie und Technik der Werbung - eBook
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    • Hermann Diller
    • Richard Köhler
    • Werner Kroeber-Riel
    Die Werbelandschaft ist voll austauschbarer, langweiliger und blutleerer Werbung, die keinen Beitrag zur Markenaktualisierung und Markenprofilierung leistet. Es klafft eine Professionalitätslücke bei
    Product - Marketingorganisation - eBook
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    • Hermann Diller
    • Richard K?hler
    • J?rg Freiling
    Es gibt viele Marketingb?cher, aber kaum eines ?ber die Gestaltung der Marketingorganisation. Dabei kommt es bei der konkreten Umsetzung marktorientierten Denkens entscheidend darauf an, dass
    Product - Online-Marketing - eBook
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    • Hermann Diller
    • Richard Köhler
    • Tobias Kollmann
    Der Wettbewerb über digitale Netze und die zunehmende Nutzung von Online-Medien durch Nachfrager hat Unternehmen längst dazu gezwungen, über strategische und operative Maßnahmen im Online-Marketing
    Product - Markenpolitik - eBook
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    • Hermann Diller
    • Henrik Sattler
    • Franziska Völckner
    • Richard Köhler
    Marken gehören zu den wichtigsten Vermögensgegenständen eines Unternehmens. Das Management des Vermögensgegenstands Marke ist eine besondere Herausforderung. Das vorliegende Buch stellt die
    Product - Internationales Dienstleistungsmarketing - eBook
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    • Hermann Diller
    • Karsten Hadwich
    • Richard Köhler
    • Manfred Bruhn
    In den letzten Jahrzehnten ist eine hohe Dynamik im internationalen Wettbewerb zu beobachten. Lange Zeit stand dabei die internationale Vermarktung von Konsum- und Industriegütern im Zentrum, während

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