Arnd Zschiesche

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Product - Grüne Markenführung - eBook
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Authors:
  • Arnd Zschiesche
  • Oliver Errichiello
ISBN10:
3658132450
ISBN:
9783658132453
Das Buch analysiert die Erfolgsfaktoren ökologischer und sozialer Marken und bietet Einblicke in die Strategien moderner Konzerne, Familien- sowie Sozialunternehmen. Welche Besonderheiten kennzeichnen
Product - Marke statt Meinung - eBook
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Authors:
  • Arnd Zschiesche
  • Oliver Errichiello
ISBN10:
3956237706
ISBN:
9783956237706
Marken begleiten uns auf Schritt und Tritt: vom Brotaufstrich zum Frühstück bis zum Smartphone, außer selbstgestrickten Socken ist nichts mehr um uns herum "ungebrandet". Wir definieren uns
Product - 30 Minuten Werbung - eBook
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Authors:
  • Arnd Zschiesche
  • Oliver Errichiello
ISBN10:
3956230728
ISBN:
9783956230721
Kennen Sie das? Der Werbespot nach dem Film gestern - klasse! Sie haben sofort Ihren Freunden davon erzählt. Aber um welches Produkt ging es doch gleich? Blackout! Das passiert häufiger, als Sie
Product - Markensoziologie kompakt – Basics für die Praxis - eBook
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Authors:
  • Arnd Zschiesche
  • Oliver Errichiello
ISBN10:
3658102470
ISBN:
9783658102470
Arnd Zschiesche und Oliver Errichiello verdeutlichen mit dieser Einführung in die Markensoziologie, welche sozialen Dynamiken für den Erfolg von Marken ausschlaggebend sind. Denn Markenkraft ist immer
Product - Markensoziologie Kompakt - Basics F�r Die Praxis : Eine Kurzanleitung F�r Die Erfolgreiche Markenf�hrung
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$26.92
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Authors:
  • Arnd Zschiesche
ISBN10:
3658102462
ISBN:
9783658102463
Markensoziologie Kompakt Basics Fur Die Praxis: Eine Kurzanleitung Fur Die Erfolgreiche Markenfuhrung (2015)
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Product - 30 Minuten Markenführung - eBook
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Authors:
  • Arnd Zschiesche
  • Oliver Errichiello
ISBN10:
3862007901
ISBN:
9783862007905
Marken begleiten unseren Alltag: Apple, Mercedes und Co. stehen als Synonyme für Erfolg, Einfluss und Bedeutung. Es scheint, Marke ist heute alles und alles ist Marke. Doch was ist dran am Mythos
Product - Marke ohne Mythos - eBook
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$30.99
Product Spec
Authors:
  • Arnd Zschiesche
  • Oliver Errichiello
ISBN10:
3862009823
ISBN:
9783862009824
Selbst in wirtschaftlich schwierigen Zeiten werden Millionen Euros sinnlos in Werbung versenkt. Warum? Weil Marke sich nicht über Emotionen, Kreativität, einen USP erklärt. Die Ursachen für jeden

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