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Indie beauty

Independent makeup producers create specialty products for people with niche beauty needs. We offer an array of indie items from small beauty companies.

Indie makeup and nail niches

Shop our full indie collection to discover products in the following specialty categories:

  • Products to enhance ethnic skin and hair
  • Festival-friendly products with glitter and glam
  • Vegan and cruelty-free products
  • Camera-friendly products for selfies and videos
  • Water-based, non-toxic nail polishes
  • Holographic or biotin-infused nail polishes
Indie makeup offers eye and face colors in uncommon shades with extra ingredients for hydrating and nourishing skin.

Indie beauty treatments

When you need special treatments for your hair or skin, choose indie facial cleansers, toners, face masks, and hair masks made with natural ingredients such as:

  • Shea butter for moisturizing
  • Fruit essences for skin clarity
  • Botanicals for firming skin
  • Charcoal to detoxify hair and skin
  • Volcanic ash, collagen, or rice for exfoliation
  • Makeup wipes with micellar water and other skin-enhancing ingredients
Use indie serums and oil treatments to soften and condition hair and skin.