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Foundation & BB cream

The main foundation formulations are powder, cream, and liquid, with each type offering different degrees of coverage. BB cream is another lighter coverage option designed to provide sheer coverage.

Tips for choosing standard foundation or BB cream:

  • BB stands for "beauty balm," so think of BB cream as a sheer foundation. You can choose BB creams that contain ingredients to serve specific purposes, such as hydrate, calm redness, and fight blemishes.
  • Standard foundation provides heavier coverage than BB cream. Powder foundation offers the lightest coverage, liquid foundation is heavier than powder, and cream foundation is the full-coverage option for hiding flaws and contouring. Choose the type of foundation for the times when you want a particular coverage to even out skin tone or hide blemishes.