I switched to drinking organic milk a few years ago because it tastes so much better and also seems to have a much better shelf life than the non organic milk. I figure why not pay a little extra to buy a gallon of better tasting (and better for you) milk. When you compare the price difference to what you throw away for your average drink at a restaurant...it's a no brainer to me.\n\nI decided to give the Great Value organic milk a try tonight. The carton I bought is over a month before it's sell by date, so it should be fine. The milk just tastes funny, really not at all like the many other organic I have been buying at my local big chain supermarkets.\n\nIf you're buying Great Value milk I would at least getting the organic milk. If your family drinks a lot of milk then try buying this and also buy an organic from your local grocery store...don't just take my word for it, its not a huge investment to do your own taste test at home.