1. Books :
  2. Philip Kotler
 
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Marketing Management ⓘ
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Principles of Marketing, Student Value Edition ⓘ
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The Five Most Important Questions You Will Ever Ask about Your Organization: An Inspiring Tool for Organizations and the People Who Lead Them ⓘ
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Marketing 3.0: From Products to Customers to the Human Spirit ⓘ
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A Framework for Marketing Management ⓘ
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Brand Sense: Sensory Secrets Behind the Stuff We Buy ⓘ
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Principles of Marketing ⓘ
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause ⓘ
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Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management ⓘ
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Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System ⓘ
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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources ⓘ
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Up and Out of Poverty: The Social Marketing Solution ⓘ
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Social Marketing for Public Health Global: Global Trends and Success Stories ⓘ
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Ingredient Branding: Making the Invisible Visible ⓘ
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A Framework for Marketing Management: Integrated with PharmaSim [With Access Code] ⓘ
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Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live ⓘ
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business ⓘ
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Marketing: An Introduction, Student Value Edition ⓘ
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Mymarketinglab with Pearson Etext -- Access Card -- For Marketing Management ⓘ
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Good Works!: Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line ⓘ
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