This product is not what it claims to be. It clearly says "Cotton-fabric transfers" on the front, but it is not the kind of iron-on transfer that you think of where you iron-on a design and then peel away the paper. This is merely printable fabric that you can "iron-on" like a patch. You cannot peel away the paper--the paper remains on your item. You also cannot wash the item otherwise the patch will fall off. You could sew the patch on if you wanted, but that would probably look kind of weird, since it's half-patch half-fabric.
If you want to use this to add decorations to something you'll never wash, then it is a great product which makes a clean picture...but I assume most people plan on washing their clothes or even would like the option to wash a tote bag or pillow if needed. I got this product to make cute onesies for myself and a friend, only to find out there's no way to wash the onesie. Umm, not a good idea!! I am very disappointed and frustrated as I feel that the product is misleading by calling itself "transfers." More like "leave-ons."