First of all, I'm partial to Canon. I just love all the bells and whistles they include. We bought this camera because we are an active family and I liked the durability and waterproof features. This has so much more. After downloading the operation manual and reading about all the features it included, I loved it even more! There are so many fun features for capturing that special photo. Here's some of the options: macro focus, fish eye lense, toy camera look, miniature look, black and white, sepia, backlight, snow, underwater macro, etc. So many fun little looks for your pictures and all at a push of some buttons.