When I saw the commercials for Activia, taste didnt cross my mind. I assumed the product would taste great! I saw the product in my local grocery store and decided to purchase it. I figured it would taste like strawberries mixed with oats. I was very wrong. I opened it and it smelled alittle. Not something that smells very good. I decided to try it and it was by far the worst thing I have ever tasted. I couldnt even swallow the stuff. I will never purchase it again. I thought about covering it with something or maybe sugar but I dont think that would even help.