inGenius: A Crash Course on Creativity

  • Share this:
Share with a friend
Sign into your email account to send this page to a friend:
Outlook or Apple Mail
or other default program
Walmart Gift Card
Put the fun of shopping in their hands with Walmart Gift Cards! Ship to Home or Send via email.
Advertisement
Advertisement

inGenius: A Crash Course on Creativity

Format:  Hardcover,

216 pages

Publisher: Harpercollins

Publish Date: Apr 2012

ISBN-13: 9780062020703

ISBN-10: 0062020706

Buy from Walmart

Shipping & Pickup
Online
$17.12

In stock for:

  • Store information not available.

 Buy from Marketplace

Shipping & Additional Information

Book Information

The following content was provided by the publisher.

Internationally bestselling author and award-winning Stanford University educator Tina Seelig has taught creativity to the best and brightest students at Stanford and to business leaders around the world. With inGenius she expertly decodes creativity, revealing an approach that everyone can use to enhance their own creative genius.

In today's world, innovation and creative problem solving are more important than ever to succeed. For many of us, however, this process is a mystery. Whether we are attempting to generate fresh ideas or struggling with problems with no solutions in sight, the innovative spark is out of reach. inGenius offers a revolutionary new model, the Innovation Engine, which explains how creativity is generated on the inside and how it is influenced by the outside world. Describing the variables that work together to catalyze or inhibit our creative abilities, Seelig provides a set of tools we can each use right away to radically enhance our own ingenuity as well as that of our colleagues, teams, organizations, and communities.

Seelig's groundbreaking work reveals that creativity is an endless renewable resource we can tap into at any time. It is as natural as breathing, and just as necessary for leading a successful and fulfilling life.

Specifications

Publisher: Harpercollins
Publish Date: Apr 2012
ISBN-13: 9780062020703
ISBN-10: 0062020706
Format: Hardcover
Number of Pages: 216
Shipping Weight (in pounds): 0.85
Product in Inches (L x W x H): 6.5 x 9.0 x 0.75
Walmart No.: 9780062020703

Chapter outline

Introduction: Ideas Aren't Cheap-They're Freep. 1
Spark a Revolutionp. 17
Bring in the Beesp. 31
Build, Build, Build, Jump!p. 47
Are You Paying Attention?p. 65
The Table Kingdomp. 85
Think of Coconutsp. 103
Move the Cat Foodp. 115
Marshmallow on Topp. 133
Move Fast-Break Thingsp. 149
If Anything Can Go Wrong, Fix It!p. 167
Inside Out and Outside Inp. 181
Acknowledgmentsp. 203
Notesp. 207
Indexp. 213

Reviews

Review by Library Journal (2012-05-15)

Psychiatrist and psychoanalyst Carrie Barron and her husband, orthopedic surgeon Alton Barron, propose a "creativity cure" to foster happiness. This cure is made up of five steps-"Insight", "Movement", "Mind Rest", "Using Your Own Two Hands", and "Mind Shift"-which help readers tap into their creative potential and find satisfaction through tactile self-expression. The Barrons guide readers through introspective questions touching on family issues, psychological clutter, and self-mastery. They offer engaging case studies and a wide range of activities one can undertake to nurture creativity (e.g., designing a flowerbed, writing by hand) and encourage readers to just do and not judge.

Neuroscientist Seelig (executive director, Stanford Technology Ventures Program, Stanford Univ. Sch. of Engineering; What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World) also discusses the creative impulse but applies it to organizations as well as individuals, focusing on generating fresh approaches to everyday problems. She demonstrates, through numerous examples, that creativity and experimentation are both personal mindsets and values in organizations.

Verdict: The Creativity Cure helps amp up the creative drive with a good deal of commitment on the reader's part. inGenius acts as a spark plug for managers and entrepreneurs who want to capitalize on the creativity in their organizations. [For The Creativity Cure, see Prepub Alert, 11/28/11.]

(c) Copyright 2012. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Book description

Internationally bestselling author and award-winning Stanford University educator Tina Seelig has taught creativity to the best and brightest students at Stanford and to business leaders around the world. With inGenius she expertly decodes creativity, revealing an approach that everyone can use to enhance their own creative genius.

In today's world, innovation and creative problem solving are more important than ever to succeed. For many of us, however, this process is a mystery. Whether we are attempting to generate fresh ideas or struggling with problems with no solutions in sight, the innovative spark is out of reach. inGenius offers a revolutionary new model, the Innovation Engine, which explains how creativity is generated on the inside and how it is influenced by the outside world.

Describing the variables that work together to catalyze or inhibit our creative abilities, Seelig provides a set of tools we can each use right away to radically enhance our own ingenuity as well as that of our colleagues, teams, organizations, and communities.

Seelig's groundbreaking work reveals that creativity is an endless renewable resource we can tap into at any time. It is as natural as breathing, and just as necessary for leading a successful and fulfilling life.

Customer Product Reviews

 

Gifting Plans

Financing Offers

Make the most of your shopping experience with the Walmart® MasterCard® or Walmart Credit Card.

Save $25 when you open a Walmart® Credit Card and spend $75 today.*

*Offer subject to credit approval

Learn More or Apply Now

No Payments + No Interest if Paid in Full in 6 Months!
Enjoy no payments for 6 months. You'll have 6 months with no payments, and no interest if paid in full within 6 months on orders over $250. Otherwise, interest will be charged from the original date of purchase. Bill Me Later is the quick, easy, secure way to buy online without using your credit card. Simply select Bill Me Later at checkout. Subject to credit approval.

See Terms