YouTube and Video Marketing: An Hour a Day

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YouTube and Video Marketing: An Hour a Day

Format:  Paperback,

474 pages

Publisher: John Wiley & Sons Inc

Publish Date: Nov 2011

ISBN-13: 9780470945018

ISBN-10: 047094501X

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Book Information

The following content was provided by the publisher.
Fully updated with new information, including the latest changes to YouTube

If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.Shows you how to successfully develop, implement, and measure a successful video marketing strategyWritten in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasksThoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and moreCovers optimization strategies, distribution techniques, community promotion tactics, and moreExplores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customizationShows you how to optimize video for YouTube and search engine visibility

Give your organization a visible, vital, video presence online with "YouTube and Video Marketing: An Hour a Day, Second Edition."

Specifications

Author:
Publisher: John Wiley & Sons Inc
Publish Date: Nov 2011
ISBN-13: 9780470945018
ISBN-10: 047094501X
Format: Paperback
Number of Pages: 474
Shipping Weight (in pounds): 2.0
Product in Inches (L x W x H): 7.3 x 1.1 x 9.2

Chapter outline

Forewordp. xv
Introductionp. xvii
A Short History of YouTubep. 1
Life before YouTubep. 2
20052006: Early Daysp. 3
20072008: Middle Yearsp. 10
20092010: Coming of Agep. 20
Map Out Your Video Marketing Strategyp. 27
Four Ps vs. Five Ws and an Hp. 28
What Types of Video Content Do They Watch?p. 42
Where and When Do They Discover New Videos?p. 47
When and Where Do They Share New Videos?p. 49
Why Dont More New Videos Go Viral?p. 52
How Do YouTube and Video Marketing Work?p. 57
Month 1: Make Videos Worth Watchingp. 63
Happy Tree #3,079p. 64
Get Ready to Shootp. 65
Learn Video Production Basicsp. 74
Get Advanced Video Production Tipsp. 83
Evaluate Video Advertising Optionsp. 91
Month 2: Create Content Worth Sharingp. 103
Learn the Lesson of "The Last Lecturep. 104
Watch YouTube Award Winnersp. 107
Explore Popular YouTube Videosp. 117
Examine Contagious Viral Adsp. 133
Observe Top Viral Videosp. 147
Month 3: Customize Your YouTube Channelp. 163
Center vs. Circumferencep. 164
Set Up a YouTube Channelp. 165
Become a YouTube Partnerp. 174
Create a YouTube Brand Channelp. 184
Stream Live Content on YouTubep. 196
Month 4: Explore YouTube Alternativesp. 203
The Northwest Passagep. 204
Explore Other Video Sitesp. 205
Survey Video Hosting Servicesp. 213
Look at Online Video Platformsp. 222
Investigate Video Ad Networksp. 232
Month 5: Optimize Video for YouTubep. 239
What Is Video Optimization?p. 240
Research Keywordsp. 241
Optimize Video Watch Pagesp. 249
Optimize Your Brand Channelp. 258
Optimize Video for the Webp. 267
Month 6: Engage the YouTube Communityp. 277
Paul Revere's Ridep. 278
Become a Member of the YouTube Communityp. 281
Learn the Secrets of YouTube Successp. 292
Build Buzz Beyond YouTubep. 301
Watch Online Video Case Studiesp. 310
Month 7: Trust but Verify YouTube Insightp. 325
The Map Roomp. 326
Trust YouTube Insightp. 328
Verify with TubeMogulp. 338
Verify with Google Analyticsp. 348
Master Web Analytics 2.0p. 357
Study YouTube Success Storiesp. 367
The Story behind the Storyp. 368
Deliver 700 Percent Increase in Sales: Will It Blend?p. 369
Win the Presidency of the United States: Barack Obamap. 378
Increase Sales of DVDs 23,000 Percent: Monty Pythonp. 393
Generate $2.1 million in Sales: PiperSport Launchp. 399
A Quick Look at the Futurep. 409
It's Never the Same! It's Always Bizarre!p. 410
Look at What Has Changed in the Past Yearp. 411
Stay on Top of the Latest Trendsp. 424
Play by the New Rules of YouTube Marketingp. 435
Hit 'em Where They Ain'tp. 452
Indexp. 457

Book description

Fully updated with new information, including the latest changes to YouTube!

If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.

  • Shows you how to successfully develop, implement, and measure a successful video marketing strategy
  • Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks
  • Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more
  • Covers optimization strategies, distribution techniques, community promotion tactics, and more
  • Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
  • Shows you how to optimize video for YouTube and search engine visibility

Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

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