Words That Work: It's Not What You Say, It's What People Hear

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Paperback, Hyperion, 2008, ISBN13 9781401309299, ISBN10 1401309291
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Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Paperback, Hyperion, 2008, ISBN13 9781401309299, ISBN10 1401309291

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Paperback, Hyperion, 2008, ISBN13 9781401309299, ISBN10 1401309291

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Specifications

Number of Pages: 368
Number in Series: 1
Original Languages: English
Author: Luntz, Frank I.
Street Date: -62135769600000
Publisher: Hachette Books
Publication Date: August, 2008
ISBN-13: 9781401309299
Digital Video Formats: Paperback
Assembled Product Dimensions (L x W x H): 5.25 x 8.00 x 1.00 Inches
ISBN-10: 1401309291
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