Winning the Customer: Turn Consumers into Fans and Get Them to Spend More

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Hardcover, McGraw-Hill, 2011, ISBN13 9780071775267, ISBN10 0071775269

About this item

Build Customer Relationships and Win Big Revenue!

Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers trust and grow your revenues, I suggest you read Winning the Customer and you will win.

Bob Reynolds, President & CEO, Putnam Investments

Lou Imbriano rescues the word winning from the clutches of Charlie Sheen... and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear... from who should be answering your phone to effectively saying no, its all there... lazy, unmotivated people, this is not for you...

Steve Levy, ESPN SportsCenter anchor

Imbriano definitely made his mark in the NFL and now hes an MVP again with his new book, Winning the Customer. Lous down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.

Michael OHara Lynch, Head of Global Sponsorship, Visa

At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers.

About the Book:

During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenueperfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat.

Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success:

  • The Marketing Playbook: how to identify those who are dying to spend money with you
  • Relationship Architecture: how to connect with customers in meaningful ways and create memorable moments
  • The Revenue Game: how to build revenue instead of selling concepts

Throughout the book, youll find Lous dynamic personal stories drawn right from his years of real-world business experience. Hes learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice.

Filled with practical information and written in Lous inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lous tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.

Specifications

Publisher: McGraw-Hill Companies, The
Publish Date: Aug 19, 2011
ISBN-13: 9780071775267
ISBN-10: 0071775269
Format: Hardcover
Number of Pages: 256
Written in: ENG
Shipping Weight (in pounds): 1.12
Product in Inches (L x W x H): 9.3 x 6.4 x 0.8
Walmart No.: 9780071775267
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