Where Good Ideas Come from: The Natural History of Innovation

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Where Good Ideas Come from: The Natural History of Innovation

Format:  Hardcover,

326 pages

Publisher: Penguin Group USA

Publish Date: Oct 2010

ISBN-13: 9781594487712

ISBN-10: 1594487715

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The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality. "Where Good Ideas Come From "gives us both an important new understanding of the history of innovation and a set of useful strategies for cultivating our own creative breakthroughs.
Steven Johnson's newest book, "Future Perfect," is now available from Riverhead Books.

Specifications

Publisher: Penguin Group USA
Publish Date: Oct 2010
ISBN-13: 9781594487712
ISBN-10: 1594487715
Format: Hardcover
Number of Pages: 326
Shipping Weight (in pounds): 1.2
Product in Inches (L x W x H): 6.5 x 9.75 x 1.25

Book description

The printing press, the pencil, the flush toilet, the battery—these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson’s answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality. Where Good Ideas Come From gives us both an important new understanding of the history of innovation and a set of useful strategies for cultivating our own creative breakthroughs.

Steven Johnson's newest book, Future Perfect, is now available from Riverhead Books.

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