Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them

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Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them

Format:  Hardcover,

459 pages

Publisher: John Wiley & Sons Inc

Publish Date: Jan 2010

ISBN-13: 9780470453070

ISBN-10: 0470453079

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Book Information

The following content was provided by the publisher.
Trump University books are practical, straightforward primers on the basics of doing business the Trump way--successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school--experience.

In "Trump University Marketing 101, Second Edition, " you'll learn how to:

Master the basics of great marketing to grow your business

Adapt your marketing strategy to difficult economic conditions

Understand customers, competitors, and markets

Discover your target audiences

Position your product or service against the competition

Create a great brand from scratch

Market residential and commercial properties effectively

Develop powerful marketing plans

Increase customer satisfaction

Price your products for maximum profit

Use advertising and the Internet to promote your business

Employ guerrilla marketing techniques

And much more

Specifications

Publisher: John Wiley & Sons Inc
Publish Date: Jan 2010
ISBN-13: 9780470453070
ISBN-10: 0470453079
Format: Hardcover
Number of Pages: 459
Shipping Weight (in pounds): 1.52
Product in Inches (L x W x H): 6.5 x 9.25 x 1.75

Chapter outline

Foreword
Preface
Acknowledgments
How to Build a Powerful Marketing Strategy
Trump on Marketing
What Is Marketing?
Building a Marketing Strategy
Understanding Your Customers
Measuring and Managing Your Perceived Value
Understanding Your Competitors
Understanding Your Organization's Capabilities
Understanding Your Overall Competitive Environment
Identifying Your Possible Markets
Selecting Your Key Target Market
Possibly the Most Important Chapter in This Book: Positioning Your Product or Service
Improving Your Marketing Strategy
Creating Your Most Valuable Asset: Your Brand
Developing Your Growth Plan
Determining Your Focus for Growth
Increasing Your Customer Satisfaction
Managing Your Marketing Programs
Implementing Your Strategy
Product/Service Design
Integrating Customer Communications
Advertising
Identifiers
Sales Promotion
Personal Selling
Public Relations
Internet Marketing
Pricing
Distribution
Guerrilla Marketing
Marketing Real Estate
Marketing Residential Real Estate
Selling Residential Real Estate
Marketing Commercial Real Estate
Selling Commercial Real Estate
Marketing During Tough Times
Marketing During Tough Times: Do's And Don'ts
Tough Time Marketing: Managing Current Customers
Tough Time Marketing: Getting New Customers
Understanding the Numbers
Financial Analysis for Smart Marketing Decisions
Conducting Marketing Research
Forecasting
Making Sure Your Marketing Strategy Succeeds
The Marketing Plan
Motivating Your People
Notes
About The Author
Index

Book description

Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience.

In Trump University Marketing 101, Second Edition, you'll learn how to:

  • Master the basics of great marketing to grow your business

  • Adapt your marketing strategy to difficult economic conditions

  • Understand customers, competitors, and markets

  • Discover your target audiences

  • Position your product or service against the competition

  • Create a great brand from scratch

  • Market residential and commercial properties effectively

  • Develop powerful marketing plans

  • Increase customer satisfaction

  • Price your products for maximum profit

  • Use advertising and the Internet to promote your business

  • Employ guerrilla marketing techniques

  • And much more!

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