The Tipping Point: How Little Things Can Make a Big Difference

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Paperback, Back Bay Books, 2002, ISBN # 0316346624

About this item

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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Publisher: Little Brown & Company
Publish Date: Jan 07, 2002
ISBN-13: 9780316346627
ISBN-10: 0316346624
Format: Paperback
Number of Pages: 304
Written in: ENG
Shipping Weight (in pounds): 0.65
Product in Inches (L x W x H): 8.5 x 5.5 x 1.0
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Customer reviews

Customer Reviews | 8 reviews | 4.9 out of 5

5.0 stars

8 reviews | 4.9 out of 5

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Good read
11/5/2008

Customer review by bige3969

5.0 stars by bige3969

I am a MBA candidate at Florida State and think that this book is a must read for all MBA's. also, a great book for anyone who is in marketing or wants to understand hows trends permeate the mainstream. Really, an intriguing guide to culture and business.

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bige3969
Tallahassee, FL
Would recommend to a friend? Yes
Ownership:2 - 7 weeks
Gender:Male
Age:25 - 34
Usage:Every few days
MUST Read!!
4/20/2009

Customer review by jazzyjayne

5.0 stars by jazzyjayne

I just finished reading this book and am blown away w/ how valuable the information in this book will be for myself and any reader. I have already started recommending it to my family and friends.

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jazzyjayne
Northern CA.
Would recommend to a friend? Yes
Ownership:7 - 8 months
Gender:Female
Age:55 - 64
Usage:Every day
Very good book
6/27/2010

Customer review by bookster

5.0 stars by bookster

Informative and insightful on the cause and effect of every day situations and events. Well written.

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bookster
Escondido, CA
Would recommend to a friend? Yes
Ownership:2 - 7 weeks
Gender:Male
Age:55 - 64
Usage:Once per year

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