The Tipping Point: How Little Things Can Make a Big Difference

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The Tipping Point: How Little Things Can Make a Big Difference

Format:  Paperback,

301 pages

Edition: Back Bay Paperb

Publisher: Little Brown & Co

Publish Date: Jan 2002

ISBN-13: 9780316346627

ISBN-10: 0316346624

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Book Information

The following content was provided by the publisher.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Specifications

Author:
Publisher: Little Brown & Co
Publish Date: Jan 2002
ISBN-13: 9780316346627
ISBN-10: 0316346624
Format: Paperback
Number of Pages: 301
Shipping Weight (in pounds): 0.65
Product in Inches (L x W x H): 5.5 x 0.9 x 8.3

About the author

Biography of Gladwell, Malcolm

Malcolm Gladwell, non-fiction writer and journalist, was born in England on Sept 3, 1963. He was raised in rural Ontario and graduated from the University of Toronto, Trinity College, with a degree in History. Gladwell was previously a business and science reporter for the Washington Post and is currently a staff writer with the New Yorker magazine. He is well-known for his three New York Times bestselling books: Blink, The Tipping Point, and Outliers. His writing is often a product of sociology and psychology with implications for the social sciences and business. Gladwell became a successful public speaker after writing his best-selling books.

Chapter outline

Introductionp. 3
The Three Rules of Epidemicsp. 15
The Law of the Few: Connectors, Mavens, and Salesmenp. 30
The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virusp. 89
The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crimep. 133
The Power of Context (Part Two): The Magic Number One Hundred and Fiftyp. 169
Case Study: Rumors, Sneakers, and the Power of Translationp. 193
Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarettep. 216
Conclusion: Focus, Test, and Believep. 253
Afterword: Tipping Point Lessons from the Real Worldp. 261
Endnotesp. 281
Acknowledgmentsp. 293
Indexp. 295

Reviews

Review by Library Journal (2000-03-01)

This genial book by New Yorker contributor Gladwell considers the elements needed to make a particular idea take hold. The "tipping point" (not a new phrase) occurs when something that began small (e.g., a few funky kids in New York's East Village wearing Hush Puppies) turns into something very large indeed (millions of Hush Puppies are sold). It depends on three rules: the Law of the Few, the Stickiness Factor, and the Power of Context.

Episodes subjected to this paradigm here include Paul Revere's ride, the creation of the children's TV program Sesame Street, and the influence of subway shooter Bernie Goetz. The book has something of a pieced-together feel (reflecting, perhaps, the author's experience writing shorter pieces) and is definitely not the stuff of deep sociological thought. It is, however, an entertaining read that promises to be well publicized. Recommended for public libraries.

-Ellen Gilbert, Rutgers Univ. Lib., New Brunswick, NJ

(c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Review by Library Journal (1999-11-15)

This book, which features the Law of the Few and people called Connectors and Mavens, sounds like pop psychology, but it's written by a New Yorker writer, so there's obviously more to it.

Customer Product Reviews

Rated 4.9 out of 5★ by 8reviewers.
Rated 5 out of 5★ by Good read I am a MBA candidate at Florida State and think that this book is a must read for all MBA's. also, a great book for anyone who is in marketing or wants to understand hows trends permeate the mainstream. Really, an intriguing guide to culture and business. 11/04/2008
Rated 5 out of 5★ by MUST Read!! I just finished reading this book and am blown away w/ how valuable the information in this book will be for myself and any reader. I have already started recommending it to my family and friends. 04/20/2009
Rated 5 out of 5★ by Very good book Informative and insightful on the cause and effect of every day situations and events. Well written. 06/27/2010
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