|Publisher:||Little Brown & Co|
|Publish Date:||Jan 2002|
|Number of Pages:||301|
|Shipping Weight (in pounds):||0.65|
|Product in Inches (L x W x H):||5.5 x 0.9 x 8.3|
Malcolm Gladwell, non-fiction writer and journalist, was born in England on Sept 3, 1963. He was raised in rural Ontario and graduated from the University of Toronto, Trinity College, with a degree in History. Gladwell was previously a business and science reporter for the Washington Post and is currently a staff writer with the New Yorker magazine. He is well-known for his three New York Times bestselling books: Blink, The Tipping Point, and Outliers. His writing is often a product of sociology and psychology with implications for the social sciences and business. Gladwell became a successful public speaker after writing his best-selling books.
|The Three Rules of Epidemics||p. 15|
|The Law of the Few: Connectors, Mavens, and Salesmen||p. 30|
|The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus||p. 89|
|The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime||p. 133|
|The Power of Context (Part Two): The Magic Number One Hundred and Fifty||p. 169|
|Case Study: Rumors, Sneakers, and the Power of Translation||p. 193|
|Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette||p. 216|
|Conclusion: Focus, Test, and Believe||p. 253|
|Afterword: Tipping Point Lessons from the Real World||p. 261|
This genial book by New Yorker contributor Gladwell considers the elements needed to make a particular idea take hold. The "tipping point" (not a new phrase) occurs when something that began small (e.g., a few funky kids in New York's East Village wearing Hush Puppies) turns into something very large indeed (millions of Hush Puppies are sold). It depends on three rules: the Law of the Few, the Stickiness Factor, and the Power of Context.
Episodes subjected to this paradigm here include Paul Revere's ride, the creation of the children's TV program Sesame Street, and the influence of subway shooter Bernie Goetz. The book has something of a pieced-together feel (reflecting, perhaps, the author's experience writing shorter pieces) and is definitely not the stuff of deep sociological thought. It is, however, an entertaining read that promises to be well publicized. Recommended for public libraries.
-Ellen Gilbert, Rutgers Univ. Lib., New Brunswick, NJ
(c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
This book, which features the Law of the Few and people called Connectors and Mavens, sounds like pop psychology, but it's written by a New Yorker writer, so there's obviously more to it.
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