The Tipping Point: How Little Things Can Make a Big Difference

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Paperback, Back Bay Books, 2002, ISBN # 0316346624

About this item

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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Publisher: Little Brown & Company
Publish Date: Jan 07, 2002
ISBN-13: 9780316346627
ISBN-10: 0316346624
Format: Paperback
Number of Pages: 304
Written in: ENG
Shipping Weight (in pounds): 0.65
Product in Inches (L x W x H): 8.5 x 5.5 x 1.0
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