The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business
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About this item
About this item
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Hardcover, Not Avail, 2010, ISBN13 9783642145438, ISBN10 3642145434
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
|Number of Pages:||129|
|Number in Series:||1|
|Author:||Bickhoff, Nils , Berger, Roland , Kotler, Philip|
|Primary Shelf ID:||582791|
|Publication Date:||September, 2010|
|Digital Video Formats:||Hardcover|
|Assembled Product Dimensions (L x W x H):||5.25 x 8.00 x 0.25 Inches|
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