The Power of Habit: Why We Do What We Do in Life and Business

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Walmart #: 9781400069286
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Hardcover, Random House Inc, 2012, ISBN13 9781400069286, ISBN10 1400069289

About this item

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY

The Wall Street Journal * Financial Times

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern--and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees--how they approach worker safety--and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.

They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Specifications

Publisher: Random House Publishing Group
Publish Date: Feb 28, 2012
ISBN-13: 9781400069286
ISBN-10: 1400069289
Format: Hardcover
Number of Pages: 400
Written in: ENG
Shipping Weight (in pounds): 1.5
Product in Inches (L x W x H): 9.5 x 6.3 x 1.1
Walmart No.: 9781400069286
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Customer reviews

Customer Reviews | 4 reviews | 3.8 out of 5

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4 reviews | 3.8 out of 5

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Hurry and buy!
5/31/2012

Customer review by hartleydmd

5.0 stars by hartleydmd

This book is potentially life changing...that is if you apply the principles taught. Many books explain theories, but not what to do. Charles DuHigg tells you how to overcome challenges you may have and put them on automatic! My local library has a copy, it had 47 holds on it. That tells you the popularity of this book. Everyone should own this treasure.

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hartleydmd
Nampa, ID
Would recommend to a friend? Yes
Ownership:2 - 7 weeks
Gender:Female
Age:45 - 54
Usage:Every day
Every living person should know this information
2/21/2013

Customer review by factxback

5.0 stars by factxback

I heard an interview with the author on National Public Radio and the book sounded like something that would be a great resource. Having read some of it I am very glad I purchased it. We all have brains and if you wish to remain alive It’s a great idea to learn more on how habits (good and bad) run our lives and how to reprogram the bad ones.

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factxback
Huntington, New York
Would recommend to a friend? Yes
Ownership:1 week or less
Gender:Male
Age:35 - 44
Usage:Every few days
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Customer has been confirmed to have purchased the item from Walmart.
Slow
6/7/2012

Customer review by BigsmartGuy

1.0 stars by BigsmartGuy

Everything worked great as ordered, but it was very very slow to get here. I would use it again if it was something I didn't need right away; but, if I needed soon, I would not use the online order option.

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BigsmartGuy
Colorado Springs, CO
Would recommend to a friend? Yes
Ownership:1 week or less
Gender:Male
Age:65 or older
Usage:Every day

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