The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everyw10 Rules for Digital Marketing Success in an Anytime, Ever

Walmart Gift Card
Put the fun of shopping in their hands with Walmart Gift Cards! Ship to Home or Send via email.
Advertisement
Advertisement

The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everyw10 Rules for Digital Marketing Success in an Anytime, Ever

Format:  Hardcover,

282 pages

Publisher: Amacom Books

Publish Date: Apr 2010

ISBN-13: 9780814415726

ISBN-10: 0814415725

Buy from Walmart

Shipping & Pickup
Online
$16.08
List Price: $24.95
You Save: $8.87 (36%)
Not Available at this time

  • Store information not available.

 Buy from Marketplace

Shipping & Additional Information

Book Information

The following content was provided by the publisher.

Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to "new media," and hello "now media."

Featuring exclusive insights and inspiration from today's top marketers--as well as lessons from some of the world's most successful digital marketing initiatives--this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others.

Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button.

Specifications

Author:
Publisher: Amacom Books
Publish Date: Apr 2010
ISBN-13: 9780814415726
ISBN-10: 0814415725
Format: Hardcover
Number of Pages: 282
Shipping Weight (in pounds): 1.24
Product in Inches (L x W x H): 6.38 x 1.11 x 9.12

Gifting Plans

Financing Offers

Make the most of your shopping experience with the Walmart® MasterCard® or Walmart Credit Card.

Save $25 when you open a Walmart® Credit Card and spend $75 today.*

*Offer subject to credit approval

Learn More or Apply Now