The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
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Hardcover, Not Avail, 2009, ISBN13 9780071625364, ISBN10 0071625364

About this item

THE NEW LAWOF MARKETING

The Next Evolution of Marketing is a true beaconfor all brand builders. Many books claim that, Bobs book delivers.

Jim Stengel, former GlobalMarketing Officer, Procter & Gamble

Some timeless truthsrestored for modernmarketingand many newones added. An inspiringreminder of the value ofbrand behavior and how tomake it happen.

Sir Martin Sorrell, CEO, WPP

Persuasion has given wayto sharing, and marketingwill never be the same.

John Gerzema, Chief Insights Officer, Young & Rubicam, andcoauthor of The Brand Bubble

Bob Gilbreath brilliantlyshows why were nolonger living in our fathersmarketing era. Better yet, he details how marketingworks best when it addsvalue to peoples lives, andhe provides a playbookfor success.

David Meerman Scott, bestselling author of The NewRules of Marketing & PR and World Wide Rave

This book provides aframework and compellingexamples for creating thenext generation of cultureleadingbrands.

Mark Greatrex, SeniorVice President, MarketingCommunications and Insights, The Coca-Cola Company

ABOUT THE BOOK:

Marketing with Meaning The Breakthrough Strategy for Connecting with Customers!

The old interruptive model of marketingdoesnt work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning inthe brands they buy and the marketing thatreaches them.

Marketing strategist Bob Gilbreaths hotnew concept, Marketing with Meaning, represents the next evolutionary step in aprogression following direct marketing andpermission marketing. This groundbreakingmethodology engages customers and winstheir business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers byoffering them something of value independentof purchase.

In The Next Evolution of Marketing, Gilbreathunveils a revolutionary new approach tobusiness that fills the gaping voids left inbottom lines when people started tuning out. Gilbreath describes the marketing revolutionnow underway and the powerful forces drivingit. Inside, he provides Marketing with Meaning success stories, including:

  • Samsungs laptop and cell phonecharging stations, which are nowfound in more than 50 airportsthroughout the United States
  • Doves Campaign for Real Beautyand its viral video Evolution, which has been viewed more than100 million times
  • Burger Kings Xbox advergames, which helped boost the companysprofits by 40 percent in one year

This first-ever comprehensive model for creatingand managing a meaningful marketingcampaign uses in-depth case studies of successfulcampaigns and explains how to developand execute a solid strategy for meetingcustomers needs. It also arms you with anoriginal set of metrics for precisely measuringthe effectiveness of your initiatives.

You simply cannot afford to get left behind inadvertisings golden age of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business bedone today and tomorrow. The Next Evolution of Marketing is your guide to survivingand thriving in this marketing revolution.

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Publisher: McGraw-Hill Companies, The
Publish Date: Sep 03, 2009
ISBN-13: 9780071625364
ISBN-10: 0071625364
Format: Hardcover
Number of Pages: 288
Written in: ENG
Shipping Weight (in pounds): 1.25
Product in Inches (L x W x H): 9.3 x 6.4 x 1.1
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