The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

About this product

Format:  Paperback,

366 pages

Publisher: John Wiley & Sons Inc

Publish Date: Aug 2011

ISBN-13: 9781118026984

ISBN-10: 1118026985

See all books by Scott, David Meerman

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The following content was provided by the publisher.
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. "The New Rules of Marketing and PR" has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age.

Specifications

Author:
Publisher: John Wiley & Sons Inc
Publish Date: Aug 2011
ISBN-13: 9781118026984
ISBN-10: 1118026985
Format: Paperback
Number of Pages: 366
Shipping Weight (in pounds): 2.0
Product in Inches (L x W x H): 6.35 x 1.1 x 8.97

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