The Icarus Deception: How High Will You Fly?

The Icarus Deception: How High Will You Fly?
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Hardcover, Portfolio, 2012, ISBN13 9781591846079, ISBN10 1591846072

About this item

In Seth Godins most inspiring book, he challenges readers to find the courage to treat their work as a form of art
Everyone knows that Icaruss father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldnt want employees to believe that obedience and conformity are the keys to success?
But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.
The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isnt a genetic disposition or a specific talent. Its an attitude we can all adopt. Its a hunger to seize new ground, make connections, and work without a map. If you do those things youre an artist, no matter what it says on your business card.
Godin shows us how its possible and convinces us why its essential.

Specifications

Publisher: Penguin Group (USA) Incorporated
Publish Date: Dec 31, 2012
ISBN-13: 9781591846079
ISBN-10: 1591846072
Format: Hardcover
Number of Pages: 256
Written in: ENG
Shipping Weight (in pounds): 0.85
Product in Inches (L x W x H): 8.5 x 5.8 x 0.9
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