The Green Scorecard: Measuring the Return on Investment in Sustainable Initiatives

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The Green Scorecard: Measuring the Return on Investment in Sustainable Initiatives

Format:  Paperback,

266 pages

Publisher: Consortium Book Sales & Dist

Publish Date: Oct 2010

ISBN-13: 9781857885545

ISBN-10: 1857885546

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Book Information

The following content was provided by the publisher.
From solar panels to company-wide recycling programs to supply chain decisions -- green is here to stay. The question is: What's working, what's not, and what should we put our energy into going forward? And the only way to know that is to do a true return-on-investment analysis. Authors Jack and Patti Phillips bring their long-touted ROI methodology to these newest business initiatives, offering businesses the true antidote to green-sky thinking.


Publisher: Consortium Book Sales & Dist
Publish Date: Oct 2010
ISBN-13: 9781857885545
ISBN-10: 1857885546
Format: Paperback
Number of Pages: 266
Shipping Weight (in pounds): 0.83
Product in Inches (L x W x H): 6.08 x 0.56 x 9.1
Walmart No.: 9781857885545

Chapter outline

Introduction: Is Sustainability Sustainable?p. vii
Going Green: From Kyoto to Copenhagenp. 1
Green Is Everywhere: The Proliferation of Green Projectsp. 3
The Green Revolutionp. 3
Managing the Change to Greenp. 16
Final Thoughtsp. 21
Is It Worth It? The Value of Green Projectsp. 23
The Green Slumpp. 23
Green Washingp. 28
Change Toward Greenp. 29
Value Redefinedp. 30
Why Now?p. 33
The Chain of Impact for Green Projectsp. 37
The Problem with Current Measurement and Evaluation Systems-and How to Improve Themp. 39
Green Leadership; Getting Resultsp. 44
Challenges Along the Wayp. 45
Final Thoughtsp. 48
Investment Strategies: How Companies Approach the Green Investmentp. 49
Avoid the Investmentp. 50
Invest the Minimump. 53
Invest with the Restp. 57
Invest Until it Hurtsp. 60
Invest as Long as There is a Payoffp. 63
Final Thoughtsp. 66
The ROI Methodology: A Brief Overviewp. 69
Results Frameworkp. 69
Results Framework and Business Alignmentp. 74
Benefits of Developing the Chain of Impactp. 77
The ROI Process Modelp. 77
Operating Standards and Philosophyp. 89
Application and Practicep. 90
Implementationp. 90
Benefits of Applying the ROI Methodologyp. 90
Final Thoughtsp. 93
Project Positioning: Beginning with Objectives in Mindp. 95
Creating Business Alignmentp. 95
Determining the Potential Payoffp. 98
Determining Business Needsp. 101
Determining Performance Needsp. 106
Determining Learning Needsp. 107
Determining Preference Needsp. 109
Developing Objectives for Green Projects and Programsp. 110
Case Study Examplesp. 113
Final Thoughtsp. 118
The Value of Measuring ROI: The Antidote to "Green-Sky" Thinkingp. 119
Measuring Reaction, Perceived Value, and Learningp. 121
Why Measure Reaction and Perceived Value?p. 121
Sources of Data for Measuring Reactionp. 123
Areas of Feedbackp. 125
Data Collection Timing for Measuring Reactionp. 126
Data Collection Methods for Measuring Reactionp. 127
Use of Reaction Datap. 128
Why Measure Learning?p. 129
Challenges and Benefits of Measuring Learningp. 130
Learning Measurement Issuesp. 131
Data Collection Timing for Measuring Learningp. 132
Data Collection Methods for Measuring Learningp. 133
Use of Learning Datap. 134
Final Thoughtsp. 135
Measuring Application, Implementation, and Impactp. 137
Why Measure Application and Implementation?p. 137
Application Measurement Issuesp. 139
Sources of Data for Measuring Learningp. 141
Data Collection Timing for Measuring Applicationp. 141
Data Collection Methods for Measuring Applicationp. 141
Barriers to Applicationp. 143
Use of Application Datap. 143
Why Measure Impact?p. 144
Impact Measurement Issuesp. 145
Data Collection Methods for Measuring Impactp. 148
Considerations for Selecting Data Collection Methodsp. 151
Measuring the Hard to Measurep. 152
Final Thoughtsp. 154
Isolating the Impact of Green Projectsp. 155
Why the Concern About Isolating Project Impact?p. 155
Preliminary Issuesp. 158
Methods to Isolate the Impact of Projectsp. 160
Considerations When Selecting Isolation Methodsp. 173
Final Thoughtsp. 174
Converting Impact Data to Moneyp. 175
Why the Concern About Converting Data to Monetary Values?p. 175
Five Steps to Convert Data to Moneyp. 178
Five Steps to Convert Data in Practicep. 180
Methods to Convert Impact Measures to Moneyp. 180
Considerations When Selecting Data Conversion Methodsp. 187
Intangible Benefits of Green Projectsp. 191
Final Thoughtsp. 196
Calculating the ROI: Comparing Costs and Monetary Benefitsp. 197
Why the Concern About Project Costs?p. 197
Fundamental Cost Issuesp. 198
Fully-Loaded Cost Profilep. 201
Cost Classificationsp. 204
The ROI Calculationp. 204
ROI Misusep. 209
ROI Targetsp. 210
Intangibles Revisitedp. 211
Other ROI Measuresp. 211
Final Thoughtsp. 213
The Green Scorecard at Workp. 215
Reporting Resultsp. 217
Why the Concern About Communicating Results?p. 217
Principles of Communicating Resultsp. 219
The Process for Communicating Resultsp. 221
The Green Scorecardp. 230
Final Thoughtsp. 237
Implementing and Sustaining ROIp. 239
Why the Concern About Implementing and Sustaining ROI?p. 239
Implementing the Process: Overcoming Resistancep. 240
Assessing the Climate for Measuring ROIp. 242
Developing Roles and Responsibilitiesp. 242
Establishing Goals and Plansp. 245
Revising or Developing Policies and Guidelinesp. 246
Preparing the Project Teamp. 246
Initiating ROI Projectsp. 249
Preparing the Clients and Executivesp. 250
Removing Obstaclesp. 251
Monitoring Progressp. 252
Final Thoughtsp. 253
Referencesp. 255
Indexp. 259


Review by Library Journal (2010-09-15)

Green is the business world's new gold, and the authors, who founded the ROI Institute, capitalize on that by adapting their Return on Investment (ROI) methodology to green initiatives. The book is organized into three parts: an explanation of the omnipresence of green projects in business; how ROI can be used to measure the cost/benefit ratios of such projects; and disseminating ROI results to all corporate players. The most instructive part is the second, in which methods for measuring management and participant reactions and involvement, the implementation and impact of such projects, and converting data into money and savings terms are fully outlined, with numerous flowcharts and tables provided. The text is a little dry and may appeal most to a certain old-school segment of business readers, but it is well organized, with each chapter divided into easily accessible segments.

Verdict: The subject matter is timely, but smaller libraries may want to skip this in favor of a more basic book about ROI, such as the authors' 2007 Show Me the Money: How To Determine ROI in People, Projects, and Programs.

-Sarah Statz Cords, The Reader's Advisor Online

(c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Book description

Too many organizations are currently caught in a "green slump", struggling to engage in sustain ability projects and making far less progress than they could be. Some businesses are striving to lead the way by equipping their facilities with new, energy-saving technologies or creating products that contain post-consumer materials, whereas others may be just now implementing company-wide recycling programs. No matter which green initiatives you choose, in order to succeed companies must adopt a results-based, return on investment (ROI) focus that helps them identify, develop and implement green projects that add value-from an economic, environmental and societal perspective.

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