The Business Plan Workbook

  • Share this:
Share with a friend
Sign into your email account to send this page to a friend:
Outlook or Apple Mail
or other default program
Walmart Gift Card
Put the fun of shopping in their hands with Walmart Gift Cards! Ship to Home or Send via email.
Advertisement
Advertisement

The Business Plan Workbook

Format:  Paperback,

326 pages

Publisher: Kogan Page Ltd

Publish Date: May 2012

ISBN-13: 9780749464615

ISBN-10: 0749464615

Buy from Walmart

Shipping & Pickup
Online
$36.75

In stock for:

  • Store information not available.

 Buy from Marketplace

Shipping & Additional Information

Book Information

The following content was provided by the publisher.

Without a business plan, no bank, venture capital house, or corporate parent will consider finance for start-up, expansion or venture funding. "The Business Plan Workbook" is an essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Using successful real life business plans, this book brings together the process and procedures required to produce that persuasive business plan.
The step-by-step approach covers the key topics, including:
-validating a business idea
-practical ways to research a market
-developing a marketing strategy
-branding a business
-raising finances
-forecasting and decision-making techniques
-structuring, writing up and presenting a business plan
This seventh edition has updated information on competitive strategy, the Five Forces Theory of Industry Structure and other strategic options, such as cost leadership, focus and differentiation. New, high profile case studies include companies such as IKEA, Starbucks and LinkedIn and cover businesses at various stages in their development, making the book a great value for business professionals from any background.

Specifications

Author:
Author:
Publisher: Kogan Page Ltd
Publish Date: May 2012
ISBN-13: 9780749464615
ISBN-10: 0749464615
Format: Paperback
Number of Pages: 326
Shipping Weight (in pounds): 1.17
Product in Inches (L x W x H): 6.3 x 0.78 x 9.18
Walmart No.: 9780749464615

Chapter outline

Prefacep. vii
How to use the workbookp. viii
Why prepare a business plan?p. xii
What backers look out forp. xv
History and position to datep. 1
Business purpose and aimsp. 4
A description of your businessp. 11
A description of your products and/or servicesp. 27
Market researchp. 43
Customersp. 46
Competitorsp. 61
A plan for market researchp. 73
Competitive business strategyp. 95
Strategic frameworkp. 104
Pricingp. 110
Advertising and promotionp. 118
Place and distributionp. 132
Staffing and operationsp. 145
The selling methods planp. 148
Making, outsourcing and suppliesp. 155
People and related administrative proceduresp. 161
Legal and regulatory factors affecting operationsp. 171
Building a websitep. 179
Communication systemsp. 190
Forecasting resultsp. 201
The sales forecastp. 204
Pro forma cash-flow statementp. 212
Pro forma profit and loss statementp. 219
Pro forma balance sheetp. 226
Break-even analysisp. 234
Financing requirementsp. 244
Business controlsp. 273
Financial controlsp. 276
Sales and marketing controlsp. 286
Other business controlsp. 289
Writing up and presenting your business planp. 291
Writing up and presenting your business planp. 294
Appendix: Sources of business help, information and advicep. 310
Indexp. 317

Book description

Without a business plan, no bank, venture capital house, or corporate parent will consider finance for start-up, expansion or venture funding. The Business Plan Workbook is an essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Using successful real life business plans, this book brings together the process and procedures required to produce that persuasive business plan.

The step-by-step approach covers the key topics, including:

-validating a business idea

-practical ways to research a market

-developing a marketing strategy

-branding a business

-raising finances

-forecasting and decision-making techniques

-structuring, writing up and presenting a business plan

This seventh edition has updated information on competitive strategy, the Five Forces Theory of Industry Structure and other strategic options, such as cost leadership, focus and differentiation. New, high profile case studies include companies such as IKEA, Starbucks and LinkedIn and cover businesses at various stages in their development, making the book a great value for business professionals from any background.

Customer Product Reviews

 

Gifting Plans

Financing Offers

Enjoy Great Financing!

Make the most of your shopping experience with the Walmart Discover® or Walmart Credit Card.

Save $25 when you open a Walmart® Credit Card and spend $75 today.*

*Offer subject to credit approval

Learn More or Apply Now

No Payments + No Interest if Paid in Full in 6 Months!
Enjoy no payments for 6 months. You'll have 6 months with no payments, and no interest if paid in full within 6 months on orders over $250. Otherwise, interest will be charged from the original date of purchase. Bill Me Later is the quick, easy, secure way to buy online without using your credit card. Simply select Bill Me Later at checkout. Subject to credit approval.

See Terms