The Art of Being Unreasonable: Lessons in Unconventional Thinking

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The Art of Being Unreasonable: Lessons in Unconventional Thinking

Format:  Hardcover,

192 pages

Publisher: John Wiley & Sons Inc

Publish Date: May 2012

ISBN-13: 9781118173213

ISBN-10: 111817321X

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The following content was provided by the publisher.
Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles--from negotiating to risk-taking, from investing to hiring--that have made Eli Broad such a success.Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los AngelesHis investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell researchAt his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader regionEli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica

If you're stuck doing what reasonable people do--and not getting anywhere--let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

Specifications

Author:
Foreword by:
Publisher: John Wiley & Sons Inc
Publish Date: May 2012
ISBN-13: 9781118173213
ISBN-10: 111817321X
Format: Hardcover
Number of Pages: 192
Shipping Weight (in pounds): 0.91
Product in Inches (L x W x H): 6.43 x 0.92 x 9.14

Chapter outline

Forewordp. ix
Acknowledgmentsp. xiii
The Art of Being Unreasonablep. 1
Why Not? The Powerful Questionp. 7
Forget Conventional Wisdomp. 14
Do Your Homework No Matter How Much Time It Takesp. 23
The Value of Being Secondp. 31
How to Work 24/7 and Still Get 8 Hours of Sleepp. 38
Bright and Young Is a Winning Combinationp. 44
Riskp. 53
How to Get Resultsp. 58
Leveragep. 64
Marketingp. 71
Investingp. 79
Negotiationp. 85
The Logic of Being Logicalp. 94
I Ain't Nothing but a Hound Dogp. 100
Is That the Best You Can Do? Motivating People by Challenging Themp. 109
Competitionp. 116
It's Better to Be Respected Than Lovedp. 124
Giving Backp. 133
Education: Never Let a Crisis Go to Wastep. 139
The Unreasonableness of Art and Artistsp. 147
Reflections and Second Thoughtsp. 156
Appendix Eli Broad Career Highlightsp. 166
Indexp. 178

Book description

Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way.

This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.

  • Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles
  • His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research
  • At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region
  • Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica

If you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

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