Switch: How to Change Things When Change Is Hard

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Hardcover, Bantam Dell Pub Group, 2010, ISBN13 9780385528757, ISBN10 0385528752

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Hardcover, Bantam Dell Pub Group, 2010, ISBN13 9780385528757, ISBN10 0385528752

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Hardcover, Bantam Dell Pub Group, 2010, ISBN13 9780385528757, ISBN10 0385528752

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems-the rational mind and the emotional mind-that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort-but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people-employees and managers, parents and nurses-have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Specifications

Number of Pages: 294
Original Languages: English
Author: Heath, Dan ,  Heath, Chip
Publisher: Random House Inc
Publication Date: February, 2010
ISBN-13: 9780385528757
Digital Video Formats: Hardcover
Assembled Product Dimensions (L x W x H): 6.00 x 8.75 x 1.25 IN
ISBN-10: 0385528752
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Customer Reviews | 2 reviews | 5 out of 5

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A Must Read!
10/9/2013

Customer review by JanSDCalifornia

5.0 stars 10/9/2013 by JanSDCalifornia
by JanSDCalifornia
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This book is a must read for anyone in a leadership or parenting role. The authors clearing explain simple steps for motivating others to change. There are outstanding examples from all different industries, schools, homes and countries. This book will change the way you think and interact with others. Everything in this book can be applied to your professional or personal life. Great book!

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JanSDCalifornia
San Diego, CA
Would recommend to a friend? Yes
Age:45 - 54
Ownership:2 - 7 weeks
Gender:Female
Usage:Every day
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Helpful and informative
7/10/2010

Customer review by BillyGoat123

5.0 stars 7/10/2010 by BillyGoat123
by BillyGoat123

This book helps break down the process of change into very understandable parts. Using interesting examples and concepts that are easy to keep in mind, I highly recommend this book.

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BillyGoat123
Would recommend to a friend? Yes
Age:35 - 44
Gender:Male

Customer Reviews | 2 reviews | 5 out of 5

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