About this item
If you? re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It? s not about lying or tricking anyone, it? s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
|Publisher:||Wiley & Sons, Incorporated, John|
|Publish Date:||Apr 18, 2008|
|Number of Pages:||224|
|Shipping Weight (in pounds):||0.8|
|Product in Inches (L x W x H):||8.8 x 5.9 x 0.9|
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