Strategy for Sustainability: A Business Manifesto

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Strategy for Sustainability: A Business Manifesto

Format:  Hardcover,

226 pages

Publisher: Perseus Distribution Services

Publish Date: Jul 2009

ISBN-13: 9781422177709

ISBN-10: 142217770X

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Book Information

The following content was provided by the publisher.
The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.
More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing "integral," rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.
Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true "competitive" strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

Specifications

Publisher: Perseus Distribution Services
Publish Date: Jul 2009
ISBN-13: 9781422177709
ISBN-10: 142217770X
Format: Hardcover
Number of Pages: 226
Shipping Weight (in pounds): 1.15
Product in Inches (L x W x H): 6.5 x 10.0 x 1.0

Chapter outline

Introduction
What Do We Mean by "Strategy for Sustainability"?
A Different Way to Formulate Your Business Strategy
Mapping Your Opportunities
An Analysis of Society, Technology, and Resources (STaR)
Setting Your North Star and Initiating the TEN Cycle
The Tools of Implementation
Using Transparency to Execute Your Strategy
Open Up Your Business for Scrutiny
Engaging Individuals
People Want to Help
The Network of Sustainability Partners
A Company Cannot Execute its Strategy Alone
Leadership at All Levels
Inspiration as a Leadership Technique
Conclusion
Acknowledgments
Notes
Index
About the Author

Book description

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.

More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.

Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

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