Strategy for Sustainability: A Business Manifesto

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Hardcover, Harvard Business School Press, 2009, ISBN13 9781422177709, ISBN10 142217770X

About this item

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.
More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing "integral," rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.
Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true "competitive" strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

About this item

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.
More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing "integral," rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.
Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true "competitive" strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

Specifications

Publisher: Perseus Distribution Services
Publish Date: Jul 2009
ISBN-13: 9781422177709
ISBN-10: 142217770X
Format: Hardcover
Number of Pages: 226
Shipping Weight (in pounds): 1.15
Product in Inches (L x W x H): 6.5 x 10.0 x 1.0
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