Strategic Market Management

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Strategic Market Management

Format:  Paperback,

341 pages

Publisher: John Wiley & Sons

Publish Date: Dec 2009

ISBN-13: 9780470317242

ISBN-10: 0470317248

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Book Information

The following content was provided by the publisher.
Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered. The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.

Specifications

Author:
Publisher: John Wiley & Sons
Publish Date: Dec 2009
ISBN-13: 9780470317242
ISBN-10: 0470317248
Format: Paperback
Number of Pages: 341
Shipping Weight (in pounds): 0.85
Product in Inches (L x W x H): 6.3 x 0.45 x 8.94

Chapter outline

Strategic Market Management-An Introduction and Overview
What Is a Business Strategy?
Strategic Market Management
Marketing and Its Role in Strategy
Strategic Analysis
External and Customer Analysis
External Analysis
The Scope of Customer Analysis
Segmentation
Customer Motivations
Unmet Needs
Competitor Analysis
Identifying Competitors-Customer-Based Approaches
Identifying Competitors-Strategic Groups
Potential Competitors
Competitor Analysis-Understanding Competitors
Competitor Strengths and Weaknesses
Obtaining Information on Competitors
Market/Submarket Analysis
Dimensions of a Market/Submarket Analysis
Emerging Submarkets
Actual and Potential Market or Submarket Size
Market and Submarket Growth
Market and Submarket Profitability Analysis
Cost Structure
Distribution Systems
Market Trends
Key Success Factors
Risks in High-Growth Markets
Environmental Analysis and Strategic Uncertainty
Technology Trends
Consumer Trends
Government/Economic Trends
Dealing with Strategic Uncertainty
Impact Analysis-Assessing the Impact of Strategic Uncertainties
Scenario Analysis
Internal Analysis
Financial Performance-Sales and Profitability
Performance Measurement-Beyond Profitability
Strengths and Weaknesses
Threats and Opportunities
From Analysis to Strategy
Case Challenges for Part I
Trends in Retailing
The Energy Bar Industry
Transformational Innovations
Creating, Adapting, And Implementing Strategy
Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability
The Sustainable Competitive Advantage
The Role of Synergy
Strategic Commitment, Opportunism, and Adaptability
Alternative Value Propositions
Business Strategy Challenges
Alternative Value Propositions
Superior Quality
Value
Building and Managing Brand Equity
Brand Awareness
Brand Loyalty
Brand Associations
Brand Identity
Energizing the Business
Innovating the Offering
Energize the Brand and Marketing
Increasing the Usage of Existing Customers
Leveraging the Business
Which Assets and Competencies Can Be Leveraged?
Brand Extensions
Expanding the Scope of the Offering
New Markets
Evaluating Business Leveraging Options
The Mirage of Synergy
Creating New Businesses
The New Businesses
The Innovator's Advantage
Managing Category Perceptions
Creating New Business Arenas
From Ideas to Market
Global Strategies
Motivations Underlying Global Strategies
Standardization vs. Customization
Expanding the Global Footprint
Strategic Alliances
Global Marketing Management
Setting Priorities for Businesses and Brands-The Exit, Milk, and Consolidate Options
The Business Portfolio
Divestment or Liquidation
The Milk Strategy
Prioritizing and Trimming the Brand Portfolio
From Silos to Synergy-Harnessing the Organization
Silo Driven Problem-The Case of Marketing
Addressing the Silo Marketing Issues-Challenges and Solutions
Organizational Levers and Their Link to Stregegy
Structure
Systems
People
Culture
A Recap of Strategic Marketing Management
Case Challenges for Part II
Hobart Corporation
Dove
Competing Against Wal-Mart
Contemporary Art
Sony vs. iPod
Appendix: Planning Forms
Index

Book description

Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets.  Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered.  The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.

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