Strategic Brand Management: Building Measuring and Managing Brand Equity
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About this item
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies.
|Publisher:||Pearson College Div|
|Publish Date:||Aug 2012|
|Number of Pages:||562|
|Shipping Weight (in pounds):||3.0|
|Product in Inches (L x W x H):||8.0 x 11.0 x 1.0|
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