Starting an Online Business All-In-One for Dummies

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Starting an Online Business All-In-One for Dummies

Format:  Paperback,

858 pages

Publisher: John Wiley & Sons Inc

Publish Date: Dec 2011

ISBN-13: 9781118123195

ISBN-10: 1118123190

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The following content was provided by the publisher.
Conquer the online marketplace with this new version of a bestseller

Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more.Updated to include coverage of the latest online marketing tools, techniques, and trendsIncludes coverage?of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketingExplains how your location can actually bring new customers to youDetails ways to build a business plan that translates your ideas into a profitable enterpriseShares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money

Discover why "online entrepreneurship" means more than just building a website. "Starting an Online Business All-in-One For Dummies" breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.?

Specifications

Publisher: John Wiley & Sons Inc
Publish Date: Dec 2011
ISBN-13: 9781118123195
ISBN-10: 1118123190
Format: Paperback
Number of Pages: 858
Shipping Weight (in pounds): 2.84
Product in Inches (L x W x H): 7.5 x 9.25 x 2.0
Walmart No.: 9781118123195

Chapter outline

Introductionp. 1
Online Business Basicsp. 7
Starting from Scratchp. 9
Turning Internet Dreams into Realityp. 17
Getting Real: Creating a Usable Business Planp. 31
Finding Money to Fund Your Online Start-Upp. 39
Creating Policies to Protect Your Web Site and Your Customersp. 57
Setting Up Shop: Everything You Need for Online Efficiencyp. 67
Legal and Accountingp. 83
Minding the Lawp. 85
Choosing the Right Foundation - from Partnerships to Corporationsp. 95
The Trademark-and-Copyright Two-Stepp. 103
Accounting for Taxes (and Then Some)p. 111
Web Site Designp. 133
What's in a (Domain) Name?p. 135
Designing Customer-Friendly Sitesp. 149
Building a Site without Spending a Fortunep. 165
Finding the Host with the Mostp. 187
Writing Content that Search Engines Want to Seep. 195
Lights, Camera, Action! Taking Your Site Livep. 205
Online and Operatingp. 213
Determining Your Revenue Modelp. 215
Making Money with Affi liate Programsp. 239
Turning Information into Profit, from e-Books to Webinarsp. 249
Paying with the Right Payment Optionsp. 263
Putting the (Shopping) Cart before the Horsep. 273
Taking Inventoryp. 285
Fulfilling Expectations and Ordersp. 293
Internet Securityp. 315
Understanding Security and Your Risksp. 317
Developing a Security Planp. 329
Attacked! What to Expect from the Net-Thiefp. 341
Securing Your Site and Your Businessp. 355
Overcoming Security Concerns in the Wireless Worldp. 365
Boosting Salesp. 373
Driving Traffic, Driving Salesp. 375
Special-Edition Public Relations for the Webp. 383
Web Marketing at Workp. 397
Converting Browsers to Buyersp. 423
Analyzing and Monitoring Your Customersp. 445
Mastering Search Engines, Optimization, and Rankingsp. 469
Retail to E-Tailp. 491
Knowing When to Put Your Store Onlinep. 493
Understanding the Differences between In-Store and Online Customersp. 507
Window Dressing for the Online Displayp. 515
Making In-Store Customers Loyal Online Shoppersp. 523
Expanding Close to Home with Localization and Mobile Marketingp. 531
Troubleshooting the Transition to E-Tailp. 543
Storefront Sellingp. 553
Instant E-Commerce with Storefrontsp. 555
Mastering the Amazonp. 563
Let's Hear It for Yahoo!p. 577
Making eBay THE Wayp. 593
New Storefronts, New Opportunitiesp. 613
Fundraising Sitesp. 633
Raining Donations: Why Not-for-Profit Is Big Business Onlinep. 635
Adding Online Moneymakers to an Existing Sitep. 643
Getting the Donor Base to Come to Youp. 659
More Online Marketing Strategies for Nonprofitsp. 669
Legal Considerations for Nonprofit Organizationsp. 679
Niche E-Commercep. 687
Discovering Niche Marketsp. 689
Identifying Niche Markets That Keep Paying: Kids, Boomers, Pets, and Morep. 695
Blogging for Profitp. 711
Learning to Spot and Capitalize on E-commerce Trendsp. 727
E-Commerce Advancedp. 737
Overhauling Your Businessp. 739
Redesigning to Win New Customersp. 749
Expanding Products to Increase Stagnant Salesp. 765
Nurturing (and Bringing Back) Customersp. 775
Revisiting Marketing Strategiesp. 785
Hiring Experts to Get Business Rolling Againp. 803
Transitioning a Small Site into Big Businessp. 815
Indexp. 829

Book description

Conquer the online marketplace with this new version of a bestseller!

Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more.

  • Updated to include coverage of the latest online marketing tools, techniques, and trends
  • Includes coverage? of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketing
  • Explains how your location can actually bring new customers to you
  • Details ways to build a business plan that translates your ideas into a profitable enterprise
  • Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money

Discover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.?

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