Sports and Entertainment Marketing

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Sports and Entertainment Marketing

Format:  Paperback,

424 pages

Edition: Student

Publisher: Cengage Learning College

Publish Date: Mar 2007

ISBN-13: 9780538445153

ISBN-10: 0538445157

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Book Information

The following content was provided by the publisher.
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.


Publisher: Cengage Learning College
Publish Date: Mar 2007
ISBN-13: 9780538445153
ISBN-10: 0538445157
Format: Paperback
Number of Pages: 424
Shipping Weight (in pounds): 1.95
Product in Inches (L x W x H): 8.5 x 10.75 x 0.75

Chapter outline

What is Sports and Entertainment Marketing?
Sports and Entertainment Means Business
The Wide World of Sports and Entertainment
Hit a Home Run with Customers
Marketing-Information Management
The Marketing Game Plan
The Product is Sports and Entertainment
Choose the Channel
The Economics of Supply and Demand
Sports and Entertainment Promotion
Promotional Planning
Selling Sports and Entertainment
Sports and Entertainment Legal Issues
Creating, Owning, and Operating a Business
Scoring a Career

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