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Ken Kaser
Book Information
The following content was provided by the publisher.
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
Specifications
| Author: | Kaser, Ken |
| Publisher: | Cengage Learning College |
| Publish Date: | Mar 2007 |
| ISBN-13: | 9780538445153 |
| ISBN-10: | 0538445157 |
| Format: | Paperback |
| Number of Pages: | 424 |
| Shipping Weight (in pounds): | 1.93 |
| Product in Inches (L x W x H): | 8.51 x 0.65 x 10.83 |
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