Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
Check out these related products
- $26.50List price
- $25.58List price
- $26.66List price
- $16.98List price
- $22.22List price
About this item
About this item
Profit Big from Social Media: Strategies and Solutions That Work Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers -- and create more of them than ever before In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy -- then staff it, organize it, manage its risks, and execute it successfully Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today's hottest new social media sites and platforms Topics include: * Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more * Define goals and customize strategy to maximize Return on Conversation (ROC) * Understand the whole conversation about you and all the communities you serve * Manage legal, compliance, and ethical challenges * Plan social media policies for your company's employees * Extend customer service into social media * Maintain consistent branding and messaging * Complement your SEO, PPC, offline marketing, and PR efforts * Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy
|Contributed by:||Evans, Liana|
|Publisher:||Pearson P T R|
|Publish Date:||Jun 2010|
|Number of Pages:||342|
|Shipping Weight (in pounds):||1.04|
|Product in Inches (L x W x H):||6.16 x 0.73 x 8.92|
Ask a question
If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.
Walmart does not sponsor, recommend or endorse any third party product or service, or any customer ideas or advice.
Questions will be checked against our question guidelines and posted within five to seven business days.