I chose this body pillow because I've never owned one before, & because if I was going to get one, I wanted to buy the best one I could find. I have become a huge fan of the 8" memory foam mattress I purchased last November, & I wanted a memory foam pillow to go with it. I was pleasantly surprised by how well this pillow is made, & it is as good of a quality as I'd hoped for. As a body pillow, this one is quite snuggable... You can just plop on this thing, or snug up to it, unwind, clear your head, & forget your cares. I was afraid as a down-alternative item, it would hold & collect body heat, like my old mattress' down-alternative mattress topper did. It doesn't. I not only don't roast under the covers with this pillow, but in fact, I almost wish it collected a little more heat & got a little warmer than it does - but I know it's neutrality regarding body heat will make it much nicer to use in the summer time. It doesn't make me cold to sleep with it, but it doesn't heat up either. As a bed pillow, I actually like sleeping on this pillow like a "regular bed pillow", more than the firm Serta pillow I own. To me, it just seems to be more compatible for use with my memory foam mattress, than my regular pillow does. My mattress is queen, & this pillow almost completely spans it end to end - eliminating the need for large pillows. It is too soft for me to use it as a back rest to sit up against & read, or use a laptop PC - but if it were, it wouldn't be as functional as a soft huggable body pillow. The white microfiber pillow case this pillow comes with is equally amazing. I have tried several other body pillow cases, even microfibers & micro-suedes, & nothing works as well with this pillow as the white outer microfiber case that was packaged with it. The outer cover is not shown in the ad picture, but you will receive one "premium white body pillow case" with this purchase. The cover feels like a cross between a micro-suede & a velvet, & is 1" wider than many body pillow cases sold, perhaps to accommodate the thick gusset. No other cover I've bought for it feels as comfortable, is as nice a quality, or works as well with this pillow as its own case does. I contacted Sleep Innovations to see if I could purchase some extra pillow cases like this one, & see if they sold them in other colors - but they told me they only sell these cases with this pillow, & that people can't buy this same exact identically made case any other place. I wondered exactly how this pillow was constructed - so before I put the outer cover on, I unzipped the fiber filled outer shell, to see it's construction. When you unpack it, take it apart to see how it's made, & redistribute the self-contained foam core before using it. The outer casing that unzips contains a down alternative fiber filled hypoallergenic (not just regular cotton material) sleeve.... At it's core, is a rectangular bag made of what feels like heavy white "felt" (I've seen some water bed mattress pads made of this material).... This inner felt bag contains small particles of chopped up foam, varying in size. It is definitely NOT one solid piece at the core, like many memory foam pillows are. Once I pull the core out, I was able to move the foam around inside the bag, fluff it, & redistribute it more evenly than it arrived as packaged. Either the memory foam itself, or some material in between the foam (?) contains a kind of squishy gel, which ads to the overall "visco-elastic" memory foam feel of the pillow when you are in contact with it. If this pillow seems "lumpy" at first - it will feel *much* more comfortable once you unzip it, get inside, take the core out, squish them around & evenly redistribute all of the foam particles, & give them a few minutes to fully expand - then put it all back together. It's really pretty neat that we can do this, because this feature lets people adjust & re-adjust the firmness of the pillow for however they wish to use it. Be careful & take your time putting pillow covers on these, because if you pick it up by the end & shake it downwards - you will pack down the memory foam tight at the opposite end. I only recommend doing this only before pillow fighting....to achieve maximum results. :) I've only had this amazing pillow for a couple weeks, but so far...I like using this pillow as well as my queen 8" memory foam mattress itself.