Punk Marketing: Get Off Your Ass and Join the Revolution

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Punk Marketing: Get Off Your Ass and Join the Revolution

Format:  Hardcover,

225 pages

Publisher: Collins

Publish Date: Feb 2007

ISBN-13: 9780061151101

ISBN-10: 0061151106

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The following content was provided by the publisher.

The marketing revolution is here, so get on the right side of the barricade and become a part of it Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.

In "Punk Marketing," Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed--one they have branded "Punk Marketing"--and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, "Punk Marketing" presents a manifesto for any businessperson needing to engage consumers--or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With "Punk Marketing," there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

"Punk Marketing" is the first shot--soon to be heard 'round the world--of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

Specifications

Author:
Author:
Publisher: Collins
Publish Date: Feb 2007
ISBN-13: 9780061151101
ISBN-10: 0061151106
Format: Hardcover
Number of Pages: 225
Shipping Weight (in pounds): 2.0
Product in Inches (L x W x H): 7.62 x 0.93 x 9.38
Walmart No.: 061151106

Chapter outline

Acknowledgmentsp. ix
First Wordsp. xi
Authors' Note of Pure Promotionp. xiii
Prologue: Welcome to the Revolution: Don't Blame Us, Just Thank Usp. xv
The Punk Marketing Manifesto: You Read-We Make Your Life Betterp. 1
Kill the Middlemen: Do So before They Kill Youp. 19
Brand Not Bland: How to Stand Out so You Are "The Chosenp. 41
Who's Eating Your Lunch?: Make Them Spit It Outp. 59
The Sell Phone: Use and Abuse of the Cell Phone for Marketingp. 77
The Captive Consumer: Callous Corporations Con Customersp. 93
Now It's Story Time: The Art of Making a Case through Storytellingp. 109
Leave Me Alone, Will Ya!: Too Much Stuff, Too Little Timep. 121
Lies Lies Lies: The Truth about Truth: And Factoids about Factsp. 135
As Seen on TV: Place It, Baby, Place Itp. 149
At Last, a Job in Hollywood!: You Are the Contentp. 167
Game On: No One Is a Loserp. 177
It's More Than Just Us: Hard as That Is to Believep. 195
Who Are Your Leaders?p. 212
Notesp. 214
Indexp. 217
Final Wordsp. 226

Book description

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.

In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

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