Public Relations Practices: Managerial Case Studies and Problems

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About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations.
Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the "Declaration of Principles of PRSA's Code of Ethics."
For any practicing public relations professional.

Specifications

Number of Pages: 356
Original Languages: English
Number in Series: 1
Author: Smith, Stacey ,  Center, Allen H. ,  Jackson, Patrick
Publication Date: October, 2007
Publisher: Pearson Prentice Hall
ISBN-13: 9780132341363
Assembled Product Dimensions (L x W x H): 7.16 x 0.54 x 9.28 IN
ISBN-10: 0132341360
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