Principles of Marketing

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Principles of Marketing

Format:  Hardcover,

695 pages

Publisher: Pearson College Div

Publish Date: Mar 2013

ISBN-13: 9780133255416

ISBN-10: 0133255417

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Book Information

The following content was provided by the publisher.

Readers interested in an overview of marketing strategies and techniques.


Learn how to create value and gain loyal customers.
"Principles of Marketing "helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage--from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google.

Specifications

Publisher: Pearson College Div
Publish Date: Mar 2013
ISBN-13: 9780133255416
ISBN-10: 0133255417
Format: Hardcover
Number of Pages: 695
Shipping Weight (in pounds): 3.45
Product in Inches (L x W x H): 8.5 x 10.75 x 1.25

Book description

For Principles of Marketing courses using a comprehensive text.

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fifteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers:

  • One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
  • A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
  • New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
    • Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
    • Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create.

      These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts.

    • Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations.

      ClassLive also has additional classroom management tools, including polling and hand-raising.

  • Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.

0133255417 / 9780133255416 Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package

Package consists of

0133084043 / 9780133084047 Principles of Marketing

0133250202 / 9780133250206 MyMarketingLab with Pearson eText -- Standalone Access Card -- for Principles of Marketing

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