Pinterest Marketing for Dummies

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Pinterest Marketing for Dummies

Format:  Paperback,

196 pages

Publisher: John Wiley & Sons Inc

Publish Date: Jul 2012

ISBN-13: 9781118383155

ISBN-10: 111838315X

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Book Information

The following content was provided by the publisher.
Tap into the marketing power of Pinterest

People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide. You'll discover how to launch new products, showcase your brand's personality, seek product approval, run innovative contests, and engage your community in a way that is difficult to replicate on other social networks.Helps you get the most out of marketing on Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and integrate your Pinterest activity with your other social networks Reveals how to run contests on Pinterest Gives the lowdown on launching new products Includes tips and techniques for building a community on Pinterest

Market with Pinterest, it's fun and easy, and even more so with "Pinterest Marketing for Dummies."

Specifications

Publisher: John Wiley & Sons Inc
Publish Date: Jul 2012
ISBN-13: 9781118383155
ISBN-10: 111838315X
Format: Paperback
Number of Pages: 196
Shipping Weight (in pounds): 0.33
Product in Inches (L x W x H): 7.5 x 9.25 x 0.5

Chapter outline

Introductionp. 1
About This Bookp. 1
How This book is Organizedp. 2
Foolish Assumptionsp. 3
Icons Used in this bookp. 3
Where to go from herep. 4
Understanding Why you Need a Pinterest Presencep. 5
Knowing the Business Benefits of Pinterestp. 5
Understanding Pinterest Demographicsp. 8
Setting Goals and a Mission for your Pinterest Profilep. 9
Determining How to Best Represent your Brand on Pinterestp. 10
Understanding Copyright and Legal Issuesp. 14
Setting up a Pinterest Accountp. 17
Deciding Whether to use a Business or Personal Identityp. 17
Deciding who Should Run your Pinterest Accountp. 20
Getting an Invitation to Join Pinterestp. 22
Maintaining Control of your Pinterest Accountp. 25
Setting up your New Accountp. 26
Setting up your profilep. 28
Adding a profile picturep. 31
Adding a biop. 32
Setting your e-mail preferencesp. 33
Understanding the Social Etiquette for Businesses on Pinterestp. 34
Understanding the Pinterest Lingop. 35
Following People on Pinterestp. 37
Using Pinterest Site and Search to Find People to Followp. 38
Using Pinterest search to find people to followp. 38
Using Pinterest categories and Popular pins to find people to followp. 42
Using Pinterest Everything stream to find people to followp. 45
Using Pinterest Friend and Follower lists to find peoplep. 47
Following your followers backp. 48
Finding Facebook Friends to Followp. 50
Finding E-mail Contacts to Followp. 55
More Tips on Finding People to Followp. 57
Creating Boards and Pinsp. 59
Creating Boardsp. 59
Naming your boardp. 62
Choosing a categoryp. 63
Creating a new boardp. 63
Creating collaborative group boardsp. 64
Rearranging your Boardsp. 71
Editing your Board Cover Photop. 72
Editing your Boardsp. 75
Deleting a Boardp. 76
Leaving a Collaborative Boardp. 76
Pinning and Repinningp. 79
Adding a Pin with a Website URLp. 79
Installing the Pinterest Pin it Buttonp. 82
Using the Pin it Button to Add a Pinp. 83
Uploading an Image as a Pinp. 84
Repinningp. 86
Finding pins to repinp. 87
Sharing a pin or repin on Facebook and Twitterp. 88
Using Hashtags, Mentions, and Price Tagsp. 90
Using hashtagsp. 90
Tagging member names in pinsp. 91
Including a price tag in a pinp. 92
Getting Active on Pinterestp. 95
Finding Time for Pinterestp. 95
Setting a Pinterest Schedulep. 96
Finding Shareable Content to Pinp. 97
Commenting and Likingp. 100
Getting Fans, Customers, and Clients to Follow youp. 105
Using your Website, E-mail List, and Social Media Channels to Attract Followersp. 106
Promoting your Pinterest profile on your website or blogp. 106
Promoting your Pinterest profile in your e-mail marketingp. 112
Using social networks to attract Pinterest followersp. 115
Integrating Pinterest into Print and Broadcast Marketing Effortsp. 117
Attracting Pinterest Followers at your Store or Locationp. 118
Participating in Pinterest-Related Content and Link Lists on Other Sitesp. 122
Engaging on Pinterestp. 123
Understanding What is Engaging on Pinterestp. 123
Creating a Pin that Will Get Repinnedp. 126
Creating a Pin that Encourages Commentsp. 128
Handling Trolls, Spammers, and Negative or Inappropriate Interactionp. 130
Being a Good Pinterest Citizenp. 132
Creating Pin-Worthy Contentp. 133
Finding your Content that has Been Shared on Pinterestp. 133
Making it Easy to Pin your Imagesp. 135
Adding the Pin it web buttonp. 135
Adding a WordPress Pin it plug-inp. 137
Installing the Pinterest "Pin It" Button plug-inp. 141
Creating Pin-Friendly Imagesp. 143
Handling Image Pinning Issuesp. 146
Watermarking your imagesp. 146
Reporting a copyright violationp. 149
Blocking pinning of your imagesp. 151
Generating Buzz on Pinterestp. 153
Engaging with your Brand Enthusiastsp. 153
Running Successful Pinterest Marketing Campaignsp. 155
Deciding Whether to Use Pin it to Win it Campaignsp. 158
Tracking Pinterest Metricsp. 163
Using Analytics and Statistics Programs to Track Traffic Referralsp. 163
Tracking Followers, Repins, and Likesp. 167
Creating a Pinterest Measurement Reportp. 168
Ten Pins that Went Viralp. 173
Chocolate Chip Cookie Recipe Pinp. 173
Harry Potter Light Switch Pinp. 174
Bed and Breakfast Bathroom Pinp. 174
Pretty Updo Pinp. 176
He's Quite Perfect Pinp. 176
Balsamic Watermelon Cubes Pinp. 177
How to Frost a Cupcake Pinp. 179
How to Make a Clementine Candle Pinp. 179
Water Candle Pinp. 180
Camibands Pinp. 181
Indexp. 183

Book description

Tap into the marketing power of Pinterest

People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide. You'll discover how to launch new products, showcase your brand's personality, seek product approval, run innovative contests, and engage your community in a way that is difficult to replicate on other social networks.

  • Helps you get the most out of marketing on Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards
  • Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and integrate your Pinterest activity with your other social networks
  • Reveals how to run contests on Pinterest
  • Gives the lowdown on launching new products
  • Includes tips and techniques for building a community on Pinterest

Market with Pinterest, it's fun and easy, and even more so with Pinterest Marketing for Dummies.

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