Persuasion in Your Life

Save $25 when you open a Walmart® Credit Card and spend $75 today.

Paid as a statement credit. Subject to credit approval.
Learn More or Apply Now

Advertisement
Advertisement

Persuasion in Your Life

Format:  Paperback,

351 pages

Publisher: Taylor & Francis

Publish Date: Jul 2012

ISBN-13: 9780205741588

ISBN-10: 0205741584

Buy from Walmart

Shipping & Pickup
Online
$117.28
Not Available at this time

  • Store information not available.

 Buy from Marketplace

Shipping & Additional Information

Book Information

The following content was provided by the publisher.
"Relating Persuasion to Everyday Life"" ""Persuasion in Your Life" speaks directly to the student by focusing on actual life experiences-from critically viewing persuasive public campaigns to making business and health care decisions. The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines. By combining the rhetorical/critical and social scientist research on persuasion with applications to students' everyday lives, the book helps readers understand, analyze, and use persuasion in their life and career. Learning GoalsUpon completing this book, readers will be able to:
  • Apply persuasion to their everyday life
  • Critically analyze persuasive public campaigns and social media
  • Understand the importance of ethics in the use of persuasion
Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205861997 / ValuePack ISBN-13: 9780205861996

Specifications

Publisher: Taylor & Francis
Publish Date: Jul 2012
ISBN-13: 9780205741588
ISBN-10: 0205741584
Format: Paperback
Number of Pages: 351
Shipping Weight (in pounds): 1.42
Product in Inches (L x W x H): 7.25 x 8.75 x 0.75

Book description

Relating Persuasion to Everyday Life

Persuasion in Your Life speaks directly to the student by focusing on actual life experiences–from critically viewing persuasive public campaigns to making business and health care decisions. The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines. By combining the rhetorical/critical and social scientist research on persuasion with applications to students’ everyday lives, the book helps readers understand, analyze, and use persuasion in their life and career.

Learning Goals

Upon completing this book, readers will be able to:

  • Apply persuasion to their everyday life
  • Critically analyze persuasive public campaigns and social media
  • Understand the importance of ethics in the use of persuasion

Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab, please visit:

www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205861997 / ValuePack ISBN-13: 9780205861996

Gifting Plans

Financing Offers

Make the most of your shopping experience with the Walmart® MasterCard® or Walmart Credit Card.

Save $25 when you open a Walmart® Credit Card and spend $75 today.

*Offer subject to credit approval

Learn More or Apply Now