Perfect Pitch: The Art of Selling Ideas And Winning New Business

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Perfect Pitch: The Art of Selling Ideas And Winning New Business

Format:  Hardcover,

262 pages

Publisher: John Wiley & Sons Inc

Publish Date: Oct 2006

ISBN-13: 9780471789765

ISBN-10: 0471789763

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Book Information

The following content was provided by the publisher.
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

Specifications

Publisher: John Wiley & Sons Inc
Publish Date: Oct 2006
ISBN-13: 9780471789765
ISBN-10: 0471789763
Format: Hardcover
Number of Pages: 262
Shipping Weight (in pounds): 1.06
Product in Inches (L x W x H): 6.25 x 9.25 x 1.25

Chapter outline

Introduction: An Audience with Steve Jobsp. ix
Presentation Crimesp. 1
Imperfect Pitchp. 21
Bill Clinton, Johnnie Cochran, and a London Hookerp. 39
Making Connectionsp. 69
Trevor's Sledgehammerp. 101
We Will Fight Them in the Boardroomp. 115
Benign Dictatorshipp. 141
The Pitch and Beyondp. 181
The Perfect Pitchp. 205
Acknowledgmentsp. 245
Bibliographyp. 249
Indexp. 253
About the Authorp. 261

Book description

A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

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